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Scarcity thinking competes for everything. It takes the perspective that there’s not enough tasks, customers, time, money, success for others. You have to win and the other person loses. This can be true especially in business. Business is competitive. Customers have a choice to come to you or your competition. Scarcity thinking focuses on risk management, protection and security. It focuses on my goals and not yours…me not you.

Abundancy thinking takes the perspective that there is enough for everyone. That there can be a win-win situation. That staff and people in your organization can make decisions and can have accountability. It might not be as obvious at first, that’s where the innovation enters into the picture.

Abundancy thinking drives home the need for innovative thinking, new ways of attracting customers, new markets, new technologies, new approaches to time management, maybe better prioritization, new approaches to attracting and keeping talent.

Of course there is more risk in abundancy thinking. Risk is everywhere in business and risk management cannot be ignored. However, using risk management as a necessary tool for certain situations and using abundancy thinking as a strategic advantage could open up new possibilities.

How you present yourself to your customers, target markets, vendors, or staff depends on your perspective and approach. If you’re happy fishing in the same hole until nothing’s left, then okay, if that’s what you want. If you realize that there might be a new way to present, new perspectives, new approaches , then innovative thinking and abundancy mentality just might do the trick.

What is possible in your organization if you think in terms of abundancy thinking?

Give us a call for afree 30 minute executive business coaching sessionand we can discuss how you present yourself and company to the market.